Britain's sad lonelyhearts
VALENTINES is the loneliest day of the year for millions of single people in Britain, an happn study has found
12 February, 2021
More than two thirds of users of one of the world's biggest global dating app say they suffer every February 14th… but that does not stop most of them being optimistic that 2021 will be the year they find true love, with 46% pinpointing the meeting of their ‘perfect Crush’ as a goal for the year ahead.
Dating app, happn, also found that while women feel supported on Valentine’s Day, three in five (59%) users think more should be done to support men on the day of love.
Marine Ravinet, Head of Trends at happn, said: “Valentine’s Day this year is going to be different. While shop window displays are not haunting singles as they walk down their local high street, that does not mean the social media Valentine’s Day takeover with public displays of affection is not happening, and this can be tough for singles to see – particularly in lockdown! While we should constantly be checking in on each other, just make sure you reach out to those who have expressed feelings of loneliness this weekend.”
And while most singles feel they can rely on friends and family for support, they will definitely NOT accept any advice on finding love, with almost half (44%) admitting that love advice is not now, and never will be, welcomed openly… even if a lockdown Valentine’s weekend is right around the corner.
Ravinet continued: “This year, we want singles to take revenge on the day of love by inviting their Crush to an unforgettable online experience! happn users could be in with a chance of experiencing a first date unlike no other… virtually of course!”
happn x Crystal Maze : the most original Valentine’s date ever
To help singles enjoy Valentine’s Day this year, happn have revealed that its users will have a chance of experiencing the e-Crystal Maze with a Crush. To access this event, happn users will have to Crush Crystal Maze’s profile on the app from today and register as soon as possible on the link shared*. Spaces are limited so Singles will have to download the happn app now to be in the running
The e-Crystal Maze experience will be a first date like no other! Work together with your Crush through a series of adrenaline-filled mental challenges against the clock in order to beat your competitors and be crowned the Valentine’s victors. A fully immersive experience that will inject a large dose of fun and excitement into virtual dating whilst allowing you to get to know your crush in a fun environment...competitive tendencies and all.
Singles taking part will be put through their paces in a number of high adrenaline games, including:
- Mumsie’s Riddles – players will be asked to master Mumsie’s riddles in order to win a crystal for the team. One to help you work out if your match is good enough to take home to mum?
- Jester’s Hat – this skill test will let you know if their aim is strong and true, like their love
- The Hunter – this ones all about commitment. Hunt the clues and solve the mystery! But will they do it in time?
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About happn
happn is a leading international dating app, which benefits from the unique concept of real-time geolocation. Because everything starts in real life, happn allows users to find the people they have crossed paths with, in real life. When walking down the street, sitting at a bar, at work, or during a night out, we’ve all had that experience of making eye contact with someone who leaves a lasting impression and with happn, you can find the people you cross paths with.
happn acts as a meeting facilitator at a time when the pace of life and social new habits can make difficult to approach strangers and meet new people. Created in Paris in 2014, happn today has more than 100 million users around the world with more than 3,1 million users in the UK. happn is available to download at the App Store and Google Play.
About the research
730 happn users from the UK were surveyed in-app.
*Users will have to sign up online and fill a short survey that will allow them to be mixed in groups of eight singles. Questions include sexual preference, age and type of relationship people are looking for. The amount of participants will be limited to guarantee the best experience.