happn launches a new ‘similarities’ feature
Dating app happn offers users the chance to discover things they have in common with new ‘similarities’ feature
Press release – 15 June 2021
happn, one of the leading dating apps, is launching its new Similarities feature today. Thanks to this new option, happners can directly discover the things they have in common with other singles on the app. The idea is to draw attention to other elements besides the traditional first profile photo, and showcase the passions and similarities that often lead to a Crush!
Similarities: a reason to Crush, a way to break the ice… or both!
89% of happners say that sharing passions and interests with their Crushes is essential as it’s often easier to start a conversation (50%) if such similarities are emphasised. However, 47% of happners also declared that they believe opposites attract - something to bear in mind when surfing the app for Crushes.
The new ‘similarities’ feature will automatically detect common interests between two users based on their profile information, such as personality traits and where they frequently cross paths. This will be added to their profiles as a badge.
Marine Ravinet, Head of Trends at happn, said: “With this new feature, we want to continue improving our users’ dating experience while constantly pursuing what makes meeting someone in real life so amazing: physical attraction of course, but also a personality, passions, and the things in common that make us want to get to know the person. Now more than ever, we are advising happners to complete their profiles. Even the smallest piece of information could be the starting point for a wonderful love story!”
About happn
happn is a leading international dating app, which benefits from the unique concept of real-time geolocation. Because everything starts in real life, happn allows users to find the people they have crossed paths with, in real life. When walking down the street, sitting at a bar, at work, or during a night out, we’ve all had that experience of making eye contact with someone who leaves a lasting impression and with happn, you can find the people you cross paths with. happn acts as a meeting facilitator at a time when the pace of life and social new habits can make it difficult to approach strangers and meet new people. Created in Paris in 2014, happn today has more than 100 million registered users around the world with more than 3.3 million users in the UK. happn is available to download at the App Store and Google Play.