26 January, 2021
happn is one of the world leaders in the dating application market and has announced it reached a symbolic milestone of 100 million users globally in early January. Launched in 2014, the French application is now celebrating the success of its promise to combine online dating with real life and is continuing to win over singles across the world.
Having grown to be a flagship player in the French Tech sector, happn was the result of a simple promise: To enable single people to find people they had crossed in real life thanks to its unique, real-time geolocation technology. Nothing short of a revolution in the dating world, helping to anchor reality at the core of the online experience. This promise has allowed the application to enjoy global success, and it now has more than 100 million registered users.
The context of last year bolstered the importance of dating applications for single people who found themselves alone with limited interactions with new people. Across the world, users remained active thanks to real solutions introduced by happn. Single people took the time to develop deeper connections with their Crushes by sending more messages (+18% compared with the previous year). Some functions that were rarely used before the pandemic have now become popular, such as video calls, which are directly integrated into the messaging tool.
Since arriving in 2014, more than 3.1 million single people have joined happn in the UK. Since then, the application has become the top name in dating and relationships. happn also offers year-round behavioural analyses of single people, including their desires and habits. This knowledge and research help happn to create future functions to better meet the expectations of its users. One of the most recent examples is the launch of FlashNotes, which enable users to send a short, personal message to another happner even before they have Crushed together. This little extra helps users stack the odds in their favour and give fate a nudge in the right direction!
Number of users: 3.1 million
Top 5 cities with the most users: London, Birmingham, Manchester, Cardiff, Cheshire
Most of happn’s users are between 18 and 34 years old (81%)
In 2020, there were 38% more Crushes between users, than in 2019
The virtual aspect of relationships, which was particularly highlighted in 2020, does not mean that the future of dating will be dehumanised. The technology developed by happn aims to make the experience of each user as personal as possible, reflecting their feelings and state of mind by remaining as faithful as possible to real-life emotions. happn will always keep its original promise: with happn, everything starts and ends in real life. Romance must not remain virtual; it must find continuity in reality and enable happners to meet IRL*.
happn is a leading international dating app, which benefits from the unique concept of real-time geolocation. Because everything starts in real life, happn allows users to find the people they have crossed paths with, in real life. When walking down the street, sitting at a bar, at work, or during a night out, we’ve all had that experience of making eye contact with someone who leaves a lasting impression and with happn, you can find the people you cross paths with.
happn acts as a meeting facilitator at a time when the pace of life and social new habits can make difficult to approach strangers and meet new people. Created in Paris in 2014, happn today has more than 100 million users around the world with more than 3,1 million users in the UK. happn is available to download at the App Store and Google Play.
*IRL: In Real Life